Whether you're monitoring a human heart, photographing outer space with an IMAX® camera or simply taking a few snapshots at home, depend on Duracell®.
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In the early 1920s, Samuel Ruben, a scientist, and Philip Rogers Mallory, a manufacturer, formed a partnership that would ultimately become Duracell International.
Samuel Ruben's inventions revolutionized battery technology. In the 1940s, Ruben devised the mercury cell, which packed more capacity in less space and could be used in harsh climates where ordinary zinc carbon batteries couldn't hold up.
In the 1950s, Samuel Ruben went on to improve the alkaline manganese battery, making it more compact, durable and longer-lasting than anything before it. At about the same time, Eastman Kodak introduced cameras with a built-in flash unit that required more power than zinc carbon cells. Mallory came to the rescue with alkaline manganese cells in a new size — the AAA-sized battery. The fast-growing photographic demand for power put alkaline cells on the map, and the Duracell brand was introduced in 1964. Soon the consumer market for Duracell batteries skyrocketed and supplies had to be rationed in the 1970s as manufacturing capacity caught up.
Today, Duracell is the world's leading producer of high-performance alkaline batteries. Duracell believes the potential of portable power is limitless, and will strive to find innovative and efficient ways to power your life in the future. |
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