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 Gentle cleaning and care for baby items and fine washables!   Click on a link below for product descriptions and features.
 In 1878, after years of experimentation with various formulations, James N. Gamble triumphantly reported that he and his associates had developed the formula for a white soap that was satisfactory in every respect. Appropriately enough, the product would be called P&G White Soap. But Harley Procter insisted the new white soap deserved a more distinctive name—one that people would remember when they went to the store. Finally, after weeks of consideration and rejection of a variety of names, Mr. Procter had a sudden flash of inspiration while attending Sunday church service. The search for a name ended when the minister read from Psalms 45:8: "All thy garments smell of myrrh and aloes and cassia, out of the ivory palaces whereby they have made thee glad." In October 1879, the first bar of Ivory was sold. 99-44/100% PURE This famous slogan originated in the 1800s when samples of Ivory were sent to college chemistry professors and independent laboratories for analysis. Comparison tests were made with castile soaps, the standard of excellence at that time. One chemist's analysis was in table form with the ingredients listed by percentage. Harley Procter totaled the ingredients that did not fall into the category of pure soap; they equaled 56/100%. He subtracted from 100, and wrote the slogan "99-44/100% Pure: It Floats." This became a pledge of quality to Ivory consumers. This phrase is so identified with Ivory that it's registered as a trademark with the United States Trademark office.  Ivory Snow Powder - Specially formulated for the unique needs of baby items, Ivory Snow rinses thoroughly, leaving virtually no residue on baby's clothes. - Ivory Snow does not harm or diminish the flame resistance of children's sleepwear. - Ivory Snow Powder is available in a 25-use box. Ivory Snow Liquid - Ivory Snow liquid is specially formulated to gently clean baby clothes and linens, as well as your own personal delicates and fine washables. - Great for your baby's little cotton clothes, sleepers and blankets, as well as your own washable wools, silks and cottons. It does not contain harsh chemicals, and harsh chemicals may be irritating next to tender skin. - Ivory Snow liquid does not harm or diminish the flame resistance of children's sleepwear. - Ivory Snow Liquid is available in a 16- and 48-use bottle. |
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