Consumer Education
Helping Consumers Conserve
P&G Future Friendly is a program designed to promote environmental responsibility and consumer conservation education. The goal is to show consumers—in a very achievable way—how to save water, waste and energy at home with trusted brands like Tide, Pampers, PUR, Ariel, and Duracell.
Nearly 80% of the energy used in a typical load of laundry comes from heating water. However, by using cold water and a product like Tide Coldwater or Ariel Excel Gel, consumers can reduce energy consumption and their utility bills.
The Future Friendly program first launched in the UK in 2007, in Canada in 2008, and the United States and Western Europe in 2010. In the United States, Future Friendly has reached more than 50 million households with consumer education.
Partners
In the U.S., P&G Future Friendly is partnering with National Geographic to create educational materials focused on in-home conservation. For example, National Geographic Green Guide offers an interactive in-home conservation guide, available on the P&G Future Friendly website, with tools and tips to help reduce water use, energy consumption and waste.
Visit the P&G Future Friendly Website
Committed to Compaction
Creating a triple win for customers, retailers and the planet. Building on previous years’ success in liquid laundry compaction and advances in powder compaction in Western Europe, this past winter we compacted our entire portfolio of U.S. and Canadian carton powder laundry detergents by 33%. Compaction provides meaningful benefits for the consumer, the retailer, and the environment.
The compacted powder formulas of Tide, Gain, Cheer, Dreft and Ivory Snow use a higher proportion of dense active cleaning agents, resulting in the same great performance using less product. The environment benefits from a smaller carton size that produces less waste. The retailer benefits because fewer trucks, fewer pallets, and less inventory space allow for a more efficient supply chain.
*Based on recommended dosage.
“Consumers today know that compaction means a smaller-sized package. So we focused our brand marketing on the improved cleaning power of Tide and the enhanced freshness of Gain. We utilized coupons and informational inserts placed in pre-compacted and compacted formulas to educate consumers on the product upgrades behind Tide and Gain and the smaller packaging. We also leveraged P&G’s Future Friendly platform to communicate the environmental benefits of powder compaction. Consumers have reacted positively to the product being lighter to carry and easier to store. These changes are just a few of the ways that sustainability can create more benefits for the consumer.”
Touching lives, improving life. P&G™