Children’s Safe Drinking Water
Answering a pressing need through P&G technology and a network of partners.
More than one billion people in the developing world do not have access to clean drinking water. As a result, thousands of children die every day. Children’s Safe Drinking Water (CSDW) reaches these people through PUR, a water purifying technology developed by P&G and the U.S. Centers for Disease Control and Prevention (CDC).
One small PUR packet quickly turns 10 liters of dirty, potentially deadly water into clean, drinkable water. The packets can be used anywhere in the world, including areas affected by natural disaster.
This Live, Learn and Thrive program provides PUR packets on a not-for-profit basis. Since the program began, more than 1.5 billion liters of purified drinking water in more than 50 countries have prevented an estimated 62 million days of diarrheal illness and saved more than 8,300 lives.
CSDW has more than 70 partners to provide PUR Purifier of Water. The program responds to emergencies including cholera outbreaks, providing safe drinking water in schools, providing outreach to mothers in health clinics, providing safe drinking water for malnourished children, and helping people living with AIDS to live positively.
Rachel’s Story
When five-year-old Rachel learned about the Children’s Safe Drinking Water program, she wanted to help. So by making and selling her own cupcakes and necklaces, she did just that.
Touching lives, improving life. P&G™